Digital Marketing Training Overview
EjobIndia’s 160-hour Digital Marketing Training equips you with the skills to thrive in the digital space, from creating high-impact content to mastering social media marketing, SEO, and lead generation. With a strong focus on AI-driven strategies and automation, this course is perfect for students who want to build a career in IT without any prior technical knowledge. This training provides the hands-on experience and industry insights needed to succeed in today’s competitive digital landscape.
Master the Digital Marketing
Explore our industry-aligned course and unlock high-growth career opportunities in Digital Marketing.
Training Duration
The training program consists of 140 hours, scheduled for three days each week for three hours daily.
The course is typically completed in approximately four months.
The training is conducted in a hybrid format, allowing students to join either online or in person. For working professionals, weekend classes are available.
Course Fee
₹ 25,000
Limited time offer
Course Structure
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book_2 Module 1: Introduction to Digital Marketing
- • Understanding Digital Marketing & its importance.
- • Traditional vs. Digital Marketing.
- • Overview of key digital marketing channels.
- • Career opportunities in digital marketing.
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book_2 Module 2: Digital Marketing Content Creation
- • Fundamentals of Digital Graphics & Branding.
- • Adobe Photoshop for Marketing Creatives.
- • Figma for Marketing Creatives.
- • Adobe Illustrator for Branding & Infographics.
- • Design for Digital Marketing Platforms using Canva.
- • Video Editing using Canva.
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book_2 Module 3: Social Media Marketing (SMM), Empower with AI
- • Facebook & Instagram Marketing (Ad campaigns, boosting, organic growth).
- • LinkedIn Marketing & Personal Branding.
- • YouTube & Video Marketing.
- • Social Media Analytics & Optimization.
- • AI-driven social media content & ad copy.
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book_2 Module 4: SEO & Google Analytics, Optimize with AI
- • SEO Fundamentals (On-page, Off-page, Technical SEO).
- • Keyword Research & Content Strategy.
- • Backlinking Strategies.
- • Google Analytics & Performance Tracking.
- • Using AI for SEO Optimization.
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book_2 Module 5: Email Marketing, Email Marketing Platforms
- • Understanding Email Marketing and its Necessity.
- • Various Email Marketing Platforms.
- • Email Marketing Template & Audience Creation.
- • Recurring and Drip Email Campign.
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book_2 Module 6: Lead Generation, Management, & Business Conversion
- • Understanding Lead Funnels & Conversion Optimization.
- • Facebook, Google Ads & Retargeting.
- • Email Marketing & Nurturing Leads.
- • CRM Integration for Lead Management.
- • AI-driven lead scoring & automation.
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book_2 Module 7: Marketing Automation using AI
- • Introduction to Marketing Automation Tools (HubSpot, Mailchimp, Zapier, etc.).
- • Automated Email Campaigns & Chatbots.
- • Predictive Analytics & AI in Ad Targeting.
- • Sales Funnel Automation & CRM Integration.
- • AI-powered Chatbots & Automated Customer Engagement.
Digital Marketing with AI Assistance
In this project, students will create a complete AI-powered digital marketing campaign for a local business, covering content creation, social media marketing, SEO, and lead generation. Using AI tools like ChatGPT, Canva AI, and Google Analytics, they will design social media posts, generate ad copy, optimize websites, and automate email marketing. By leveraging AI for targeting, engagement, and performance tracking, students will gain hands-on experience in executing a data-driven marketing strategy, preparing them for real-world digital marketing roles.
Certification as Trainee Web Designer & Programmer
On successful completion of the training and the assigned project work on digital Marketing, students get certified as "Trainee Digital Marketing Executive" by our software division OS4Ed India Pvt Ltd.
