Digital Marketing Training Overview
EjobIndia’s 100-hour Digital Marketing Training equips you with the skills to thrive in the digital space, from creating high-impact content to mastering social media marketing, SEO, and lead generation. With a strong focus on AI-driven strategies and automation, this course is perfect for students who want to build a career in IT without any prior technical knowledge. This training provides the hands-on experience and industry insights needed to succeed in today’s competitive digital landscape.
Duration
100 Hrs
(completes in 4 months)Course Fee
₹24,000
Course Structure
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book_2 Module 1: Introduction to Digital Marketing
- • Understanding Digital Marketing & its importance.
- • Traditional vs. Digital Marketing.
- • Overview of key digital marketing channels.
- • Career opportunities in digital marketing.
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book_2 Module 2: Content Creation for Digital Marketing, use of AI
topicGraphic & Video Content Creation
- • Graphic Design Basics (Canva, Photoshop).
- • Video Content Creation (Short videos, Reels, YouTube).
- • Writing Engaging Content (Blog posts, social media captions, ad copy).
- • Landing Pages & Email Templates.
- • AI-assisted content generation.
topicPhoto & Video Capture Techniques (Hands-on)
- • Basics of photography & videography for marketing.
- • Lighting, framing, and composition techniques.
- • Mobile vs. DSLR shooting techniques.
- • Editing basics (Adobe Premiere Pro, CapCut, Canva).
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book_2 Module 3: Social Media Marketing (SMM), Empower with AI
- • Facebook & Instagram Marketing (Ad campaigns, boosting, organic growth).
- • LinkedIn Marketing & Personal Branding.
- • YouTube & Video Marketing.
- • Social Media Analytics & Optimization.
- • AI-driven social media content & ad copy.
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book_2 Module 4: SEO & Google Analytics, Optimize with AI
- • SEO Fundamentals (On-page, Off-page, Technical SEO).
- • Keyword Research & Content Strategy.
- • Backlinking Strategies.
- • Google Analytics & Performance Tracking.
- • Using AI for SEO Optimization.
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book_2 Module 5: Lead Generation & Management, Automation with AI
- • Understanding Lead Funnels & Conversion Optimization.
- • Facebook, Google Ads & Retargeting.
- • Email Marketing & Nurturing Leads.
- • CRM Integration for Lead Management.
- • AI-driven lead scoring & automation.
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book_2 Module 6: Marketing Automation, use of AI
- • Introduction to Marketing Automation Tools (HubSpot, Mailchimp, Zapier, etc.).
- • Automated Email Campaigns & Chatbots.
- • AI in Marketing Automation.
- • Sales Funnel Automation & CRM Integration.
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book_2 Module 7: AI for Digital Marketing
- • AI-driven Content Creation (ChatGPT, Jasper AI, MidJourney for images).
- • AI for SEO & Content Strategy.
- • AI-powered Chatbots & Automated Customer Engagement.
- • Predictive Analytics & AI in Ad Targeting.
Digital Marketing with AI Assistance
In this project, students will create a complete AI-powered digital marketing campaign for a local business, covering content creation, social media marketing, SEO, and lead generation. Using AI tools like ChatGPT, Canva AI, and Google Analytics, they will design social media posts, generate ad copy, optimize websites, and automate email marketing. By leveraging AI for targeting, engagement, and performance tracking, students will gain hands-on experience in executing a data-driven marketing strategy, preparing them for real-world digital marketing roles.
Certification as Trainee Web Designer & Programmer
On successful completion of the training and the assigned project work on digital Marketing, students get certified as "Trainee Digital Marketing Executive" by our software division OS4Ed India Pvt Ltd.
