Digital Marketing with AI

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Digital Marketing Training Overview

EjobIndia’s 100-hour Digital Marketing Training equips you with the skills to thrive in the digital space, from creating high-impact content to mastering social media marketing, SEO, and lead generation. With a strong focus on AI-driven strategies and automation, this course is perfect for students who want to build a career in IT without any prior technical knowledge. This training provides the hands-on experience and industry insights needed to succeed in today’s competitive digital landscape.

Course Structure

• book_2 Module 1: Introduction to Digital Marketing

  • • Understanding Digital Marketing & its importance.
  • • Traditional vs. Digital Marketing.
  • • Overview of key digital marketing channels.
  • • Career opportunities in digital marketing.

• book_2 Module 2: Content Creation for Digital Marketing, use of AI

  topicGraphic & Video Content Creation

  • • Graphic Design Basics (Canva, Photoshop).
  • • Video Content Creation (Short videos, Reels, YouTube).
  • • Writing Engaging Content (Blog posts, social media captions, ad copy).
  • • Landing Pages & Email Templates.
  • • AI-assisted content generation.

  
  

  topicPhoto & Video Capture Techniques (Hands-on)

  • • Basics of photography & videography for marketing.
  • • Lighting, framing, and composition techniques.
  • • Mobile vs. DSLR shooting techniques.
  • • Editing basics (Adobe Premiere Pro, CapCut, Canva).

• book_2 Module 3: Social Media Marketing (SMM), Empower with AI

  • • Facebook & Instagram Marketing (Ad campaigns, boosting, organic growth).
  • • LinkedIn Marketing & Personal Branding.
  • • YouTube & Video Marketing.
  • • Social Media Analytics & Optimization.
  • • AI-driven social media content & ad copy.

• book_2 Module 4: SEO & Google Analytics, Optimize with AI

  • • SEO Fundamentals (On-page, Off-page, Technical SEO).
  • • Keyword Research & Content Strategy.
  • • Backlinking Strategies.
  • • Google Analytics & Performance Tracking.
  • • Using AI for SEO Optimization.

• book_2 Module 5: Lead Generation & Management, Automation with AI

  • • Understanding Lead Funnels & Conversion Optimization.
  • • Facebook, Google Ads & Retargeting.
  • • Email Marketing & Nurturing Leads.
  • • CRM Integration for Lead Management.
  • • AI-driven lead scoring & automation.

• book_2 Module 6: Marketing Automation, use of AI

  • • Introduction to Marketing Automation Tools (HubSpot, Mailchimp, Zapier, etc.).
  • • Automated Email Campaigns & Chatbots.
  • • AI in Marketing Automation.
  • • Sales Funnel Automation & CRM Integration.

• book_2 Module 7: AI for Digital Marketing

  • • AI-driven Content Creation (ChatGPT, Jasper AI, MidJourney for images).
  • • AI for SEO & Content Strategy.
  • • AI-powered Chatbots & Automated Customer Engagement.
  • • Predictive Analytics & AI in Ad Targeting.